• About
  • REEL
  • Resume
  • good morning bitches
  • Contact
Lily Zacharias
  • About
  • REEL
  • Resume
  • good morning bitches
  • Contact

Photography

My first digital camera used a floppy disk to hold 22 photos at a time, and I fell in love with photographing my cats and fourth grade classmates. My cats have gotten older, my gear has gotten better, but the love is still the same.

#kcLoves

At the beginning of the summer, the creative interns were given a challenge: do something–anything–with kcLoves, Barkley’s side project that celebrates creativity in Kansas City. 

Over the next few weeks, we planned an activation at KC’s August First Friday night, complete with a light up sign that prompted locals to share what they love about their city. 

We covered downtown in fliers, gave out stickers and prompted a social media movement to spread the love in KC. 

Art Directors: Audrey Wilcox, Emily Duncan, Haylee Hedge

Co-Copywriter: Caleb Bishop

IKEA

With .1% alcohol content, IKEA Cider Äpple is notably softer than its hard cider counterparts. By softening traditionally hard aesthetics — tattoo sleeves, leather jackets, motorcycle helmets— we comically position Cider Äpple as the soft apple cider.

Client: IKEA Cider Äpple

Tagline: Not As Hard As It Could Be

Art Direction: Jillian Mullin

Mountain Hardwear

As a serious outdoorsman, your coldest nights often come before your most daring days. No matter what daunting hikes, climbs and trails lie ahead of you in the morning, the Wraith Sleeping Bag ensures you wake up ready for any adventure.

Client: Mountain Hardwear Wraith Sleeping Bag 

Tagline: Wake Up Ready 

Art Direction: Jillian Mullin

HBO

Cinematic TV dramas, politically-charged humor, and standup specials that push the limits make HBOGO unlike anything else.

Meet HBOGO: the Unnetwork

Tagline: Unlike Anything Else

 

Waring

A quality product doesn't need fancy technology to prove itself. In a world of LED touch screens and AI-operated appliances, the Waring toaster offers a refreshing return to kitchen simplicity. 

Client: Waring

Tagline: No Tricks. No Gimmicks. Just Toast. 

Sharpie

When you write with a Sharpie, it doesn’t go unnoticed. We want to inspire consumers to apply the bold spirit of Sharpie to every aspect of their life and to take a stand for the things and people they believe in.

Client: Sharpie

Tagline: Make a Statement

Art Direction: Jillian Mullin

Barkley

During the summer of 2016, I worked as a copywriting intern at Barkley, a wildly creative agency in Kansas City, MO. Our motley crew of 24 interns developed Millennial-targeted campaigns for Spirit Airlines & Applebee’s, and a fierce appreciation for all the free beer and ice cream Barkley had to offer. 

New Page

Photography

— view —

PHOTOGRAPHY LOGO.jpg

#kcLoves

— view —

kc loves logo black.jpg

IKEA

— view —

ikea logo black.jpg

Mountain Hardwear

— view —

sleepign bag black.jpg

HBO

— view —

HBO Logo black.jpg

Waring

— view —

waring logoblack .jpg

Sharpie

— view —

sharpie logo black.jpg

Barkley

— view —

barkley logo black.jpg

Lily Zacharias